One millimeter that’s. All it takes one lousy millimeter. With the announcement of the new rolex submariner, questions have been raised. What does the word new even mean anymore? For example, let’s, find out watchfinder.
The pre-owned watch specialist now available in france, germany, switzerland, usa and hong kong, so we can keep on making great watch videos. I’d, really appreciate it. If you subscribed to the channel, if you already are it really does help? Thank you who remembers 1953.
. I’m sure there are a few here who do if only through the eyes of a child, there was a lot back, then that was similar and even more that was different. The nuclear family, international travel, the american dream, but perhaps not the rolex submariner – that that was pretty much the same so picture the scene 1953 and here was rolex, making a move.
It had set itself up for over the past half century. That was to change its fortunes forever. We all know how the submariner dominated the dive watch. Industry beat out omega beloved by comex, evolved into the sea-dweller, but its success was as much to do with a cultural shift as it was professional acclaim.
The goal of rolex had been since pretty much day, one to leverage industry to furnish professionals and that’s, not in the modern sense, where watchmakers pay companies to use, in inverted commas, their watches, but actually where a product becomes ingratiated into the daily Use of a workforce like any tool or instrument might that may sound glamorous, but when you think about it more logically, you realize that companies don’t want fancy shiny, expensive products.
They want cheap, reliable, rugged stuff, instead industrial equipment, basically and since rolex wasn’t in the game of making fancy shiny stuff, it put all its chips on red and focused its sights on business instead of people.
It worked as we all know, but there was a secondary effect that no one had anticipated the rise and rise of rolex as a fashion statement, because a rolex submariner was cheap. Ordinary people, like you and me, were buying them too, and not just to go diving with, but to where, when they went, swimming did the gardening or, in the case of steve, mcqueen, lent on walls and whatnot.
Looking cool it’s, the dream for any brand landing that organic celebrity endorsement to popularize your product, with the irony being that it was rolex’s, no-nonsense approach to building timepieces that brought it out from under the stuffy old brands, worn By the generations prior there’s, just one problem.
When you create an icon, how do you iterate you take a leaf out of the books of apple porsche leica, you do it carefully success, isn’t the end goal for many. Many people, businesses, whatever success, is just the first step to returning right back down to the bottom.
Just ask any winner of any televised talent show ever so 67 years later. At a time when everything is fragile, rolex is making its next move. There haven’t been many moves since that 1953 original and describing them as incremental may overstate.
Just how much has actually changed, and this change just might be the most incremental. Yet the rolex submariner hasn’t, always been 40 millimeters in diameter. It has for much of its life, but when it was born, it was a little smaller at 37 millimeters and later grew into its big boy case when the case was upsized again.
All the way into 2010, it didn’t, actually get any wider across just gained a generally chunkier demeanor added to that. The introduction of the ceramic bezel – and that was probably rolex’s biggest deviation since the submariner’s.
Beginning this, though this might be one of the smallest, there was the swap to white gold surrounds on the markers with the 5513, the sapphire crystal on the very short production, one, six, eight zero, zero things.
You’d, probably notice pretty easily sat side by side with the previous iteration. The new 126610ln, however, takes the biscuit for spot the difference, because, although the case has been plumped up a notch by a millimeter, the proportions remain largely the same, and why? Wouldn’t they.
This is a watch harder to get hold of than a greased pig let loose in takeshi’s castle. It makes no sense to ruin that hugely successful formula. There are some small tweaks, however, ones that probably need pointing out to notice the crown guards have been reprofiled.
The lugs too, with the bracelet widened to accommodate the change. If there were ever complaints about the prior 116610ln, it was those and very minor complaints. They were, and so very minor fixes result there’s.
The new caliber 3235, as well with power reserve, raised to 70 hours and the escapement the latest chronergy setup, not that many people would really notice the difference. But at least that brings it up to speed with the other watches in the range that have already been updated.
I’m sure it’s all very clever, but it’s, probably really as relevant as rolex’s, inclination to show it which it still doesn’t. So is this watch a disappointment? It’s, not a surprise that’s for sure rolex knows people are wearing larger watches it’s been trialling that theory with the explorer the datejust and much of its junior company tudor the increase was always going to Happen, it was just a matter of when and in true rolex style that when was 10 years after everyone else, but there’s.
Also something very interesting here, something we’ve, not seen from rolex before this is a company. Certainly, throughout this millennium, so far at least that doesn’t pander to well anyone people wanted a pepsi ceramic bezel.
They got blue and black. When the pepsi did come out, it was precious metal only. What rolex has never done before is listen to criticism and respond to it. Yet here with the 126610ln it has, we said the logs were too thick: it shrank them.
We said the crown guard was too chunky, it slimmed it out. So, although these changes may seem diminutive and even lazy, they’re, actually exactly what everyone’s been asking for the same, but different if at least just a little bit, it seems that rolex’s.
Run of success is a long way off stalling and there’s, a reason for that. It doesn’t stab wildly in the dark, creating model after model with no cohesion or focus. I’m. Looking at you omega, it sits and thinks, and it thinks and it sits and after all hope of anything ever happening years after anyone expected anything to happen.
It does the end result may not blow our socks off, but that’s, because the end result is a long way down the path of diminishing returns towards perfection and, to be honest, it’s, not far off discover more exceptional watches.
At watchfinder, thank you so much for watching this video. If you enjoyed it, please do consider giving it a like and subscribing to the channel if there are any watches you’d like to see featured, please let us know in the comments below
One millimetre. That’s all it takes. One. Lousy. Millimetre. With the announcement of the new Rolex Submariner, questions have been raised. What does the word “new” even mean anymore, for example. Let’s find out.
Rolex Submariner 126610 LN
Rolex Submariner 116610 LN
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