Published on September 5, 2023
Rolex/Federico Berardi
More Rolex Certified Pre-Owned watches are dropping around the globe. The latest to get their hands on the Crown’s approved secondary merchandise are Watches of Switzerland and Goldsmiths’ U.K.-based boutiques, according to WatchPro. Bucherer was the first major multi-brand retailer to carry Rolex CPO watches and just last month, in a major announcement, Rolex stated it is buying Bucherer.
The American Watches of Switzerland boutiques are already carrying the CPO program and sources tell us its vintage branch, Analog/Shift, was recently contacting gray market dealers to unload many of its older vintage models at a discount. The reason? Rolex is said to have mandated that boutiques carrying its CPO watches cannot offer any pre-owned or vintage Rolexes that aren’t from the program. Furthermore, Rolex does not allow watches less than three years old to be certified. The same policy will, of course, apply across the pound.
The first U.K. locations offering the Rolex CPO watches will be Watches of Switzerland’s Knightsbridge and Regent Street locations in London, as well as its Brighton boutique. The pieces will also be carried at Goldmiths in Nottingham and Sheffield’s Meadowhall. But if you can’t swing by the brick-and-mortar locations, you can shop Rolex CPO online. Currently up for grabs on Watches of Switzerland’s U.K. site is a 41 mm Day-Date II in 18-karat Everose gold for £41,950 (about $57,200) and a 40 mm Rolex Daytona in Oystersteel for £23,950 (about $30,000), for example.
