Contrary to the last several centuries, watchmaking today is a fast-moving business. Some brands are blowing up, others are falling behind it’s, a game of cats and mouse as to who wears the crown. I think we all know who that is right now for everyone else.
They’re playing catch-up and every move that stays static or goes backwards in comparison to the exponential growth found at the front is another inch closer to obsolescence for tag heuer. The altavia isograph is that hopeful step forward, or is it a step back watchfinder the pre-owned watch specialist now available in france, germany, switzerland, usa and hong kong? So we can keep on making great watch videos.
I’d, really appreciate it. If you subscribed to the channel, if you already are it really does help? Thank you. What do tag heuer, omega and rolex all have in common in the 60s, the golden era of the mechanical wristwatch when they were designed to be used and not posed in all three of those brands were competitors.
I mean they’re still competitors now, but back then it was different. Now it’s, mostly just a popularity contest and a cutthroat one like that, where the brands once competed against each other to be the best toughest most capable it’s more of a song and dance these days.
No one is expecting a revolution in automatic chronographs or deep sea divers there’s more an expectation of good quality, good, looks and, most importantly, brand recognition tag, hoya used to be a well-recognized brand and equal to rolex now.
Well, you know how it is now, if you can afford the rolex 99 of the time you’ll be buying the rolex, but how did it all happen? How did tag hoyer lose that edge and, more importantly, what can it do to earn it? Back again, i’ve bleated on about the court crisis enough times that the regulars will probably be rolling their eyes to hear about it again, but think about it like this, mechanical watches are vinyl and the watches that replaced them.
Quartz are more like the compact disc, so much more advanced was the quartz watch that i’ve skipped cassette tapes and ignored a track entirely and, as you can imagine, that sort of puts a stop to the whole mechanical watch thing right there, although It didn’t because, like vinyl mechanical has a very quaint, very emotive appeal that struck a chord courts.
Didn’t and again, just like with vinyl the sentiment of the niche group of aficionados that couldn’t. Let go eventually bled into the wider zeitgeist and became mainstream. Now you can buy a vinyl record in your local supermarket now.
Mechanical watches are a mainstay for any up-and-coming earner. I mean think about it. It’s. Wacky, these old, outdated, weighty, time-telling bracelets form the fundamental sponsorship strategy of the most top-tier sporting competitions in the world f1 wimbledon, the olympics, all sponsored by manufacturers of watches way too inaccurate to reliably time any of those events.
But we like them anyway, because we’re soft. We’re, not robots. We don’t want to live our lives, the logical way we want to live them. The emotive way marley and me wasn’t. Sad because taking the time to bury the dog wasted an otherwise productive sunday afternoon, it was sad because doggies are the best.
Why are doggies the best? Because we’re? Soft rolex is a master at knowing where exactly in our softness, it needs to poke to squish the right emotions wearing a rolex is not about telling the time it’s about feeling special appreciating craftsmanship and honoring heritage can a tag hoya.
Do that. It’s, certainly trying given the variety of its recent back catalogue. It’s tried in many different ways, but unfortunately, for them there’s, no instruction manual on how the soft parts of humans work.
We’ve, seen modern tahoe, like the carrera 02t, we’ve, seen retro like the 160 years silver limited edition, and now there’s, this the altavia isograph and it’s, something else all together. Imagine if you were trying to explain to an alien what makes a rolex more desirable than a tag heuer, or rather, what makes a tag heuer less desirable than a rolex, no matter how you try there’s, no sensible answer, no logical message! That summarizes the human love affair with branding and that’s.
The crux of it on the whole people prefer the brand rolex to the brand tag. Hoya is tagoya, less accomplished less historic. No, not really. It was founded. 45 years before rolex was pivotal. In the relationship between timing and motorsport, spearheaded groundbreaking developments in mechanical advancement by all rights, it should be as well loved as rolex, at least, but it’s not, and it knows it and it’s, trying to do something about it.
That something is the tag hoya altavia isograph and, as you can see, it’s very different to what’s come before there’s, not much not going on here from heritage. Inspired touches borrowed from vintage pilots watches to modern design elements like the 42 millimeter size, bold use of color for the swiss at least, and a heady mix of materials, including bronze for the case titanium for the case back and ceramic for the bezel.
It’s almost as though the guys and gals at tahoe said we’ve tried vintage, we’ve tried modern, let’s. Take everything. People like about the most popular watches and put them all into one design, that’s, sure to work it’s, a melting pot of watchmaking trends.
Perhaps a last hail mary to make something: stick the secret of tag; hoya struggles to reinvent itself, aren’t all that secret. After all, mechanically, the caliber 5 inside is very unusual, but not in a way seen before most manufacturers with the capability to build their own movements, source hairsprings from third parties, as they’re the hardest part to make, but not here instead tag heuer Has sourced a third-party movement and replaced the hairspring with an in-house one made from carbon composite no less technically that’s, a pretty big deal, having first featured in the very expensive concept: torbjorn 02t carbon and it’s.
Yet another ingredient in the mixed bag – that is the 3150 pound altavia isograph, does it work? Does this mishmash of concepts and ideas achieve takoya’s, goal of moving the brand one step forwards? Does the watch poke the soft squishy parts just right? Well, the truth is it’s, going to take more than just one watch to change the way people think of the brand, but is this at least the right direction? Honestly, i don’t know.
The watch is nice if a little busy and convoluted, perhaps but to my eyes it kind of works. It’s, a bold decision that’s for sure and when nothing else works, it’s, usually time to go big or go home. I suppose it’s too early to see in which of those directions.
The altavia isograph’s. Destiny lies. I don’t. Think i’ve, been this stumped on a watch for a long time. Honestly, i genuinely don’t know what to make of it, or perhaps i’m overthinking it perhaps a watch is just a watch of course.
There’s, no magic bullet for catching up with rolex omega’s. Seamaster pro is proof of that, and maybe it’s. My love of the history of tag hoya and those iconic moments it made famous. That makes me project my wish for the brand’s.
Success onto the altavia isograph there’s, no pithy summary, no witty one-liner to pull all this together. I’m honestly stuck so i’ll open the floor to you. What do you think of this watch and taghoy’s future in general? Let us know in the comments below [ Music ] discover more exceptional watches at watchfinder.
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Contrary to the last several centuries, watchmaking today is a fast-moving business. Some brands are blowing up, others are falling behind; it’s a game of cat and mouse as to who wears the crown. I think we all know who that is right now. For everyone else, they’re playing catchup, and every move that stays static or goes backwards, in comparison to the exponential growth found at the front, is another inch closer to obsolescence. For TAG Heuer, the Autavia Isograph is that hopeful step forward—or is it a step back?
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