Last week in Iceland, Vacheron Constantin kicked off a new portion of its “One of Not Many” marketing campaign, announced its partnership with artist Zaria Forman and unveiled new Overseas watches. It also named Forman as the face for the Overseas collection, including the new 18-karat gold and diamond version just released.
Forman is known for her artistic skills when it comes to reinterpreting nature – especially the pristine beauty of places many will never visit. She visits remote regions of the world, photographing images that inspire her, and that she later recreates as pastel works of art that convey the urgency of climate change. Among her travels: Antarctica, Arctic Canada and, for the new campaign she is creating for Vacheron Constantin’s Overseas watches, Iceland. The campaign imagery includes a series of drawings, a sculpture and video work. The timepiece in the first campaign images boast blue dials to match the blue skies and waters, and the icy snow of the region.
However, with the new collaboration, Vacheron Constantin is also unveiling a new self-winding 18-karat rose gold Overseas watch with a diamond bezel. The 35mm watch features a tone-on-tone rose gold dial achieved using lacquer and a sunburst satin-brushed finish that matches beautifully with the brush-finished gold case and bracelet.
According to Christian Selmoni, Director of Style and Heritage at Vacheron Constantin, the brand “wanted to offer a [dial] shade that would be different from the classic silver tone that usually goes with this type of pink gold watch fitted with a bracelet in the same metal. And yes, we were inspired by the pink gold/combination found in many of the Maison’s creations since the 1940’s. “
Created with Forman, the watch has a slim, sporty chic attitude. Set with 90 diamonds on the six-sided bezel that recalls the brand’s signature Maltese cross, the watch is powered by the self-winding caliber 1088/1 high-precision movement that consists of 144 individual components and beats at 4 Hz. The movement is equipped with a stop-second mechanism for precision setting and offers 40 hours of power reserve. The finely finished movement, with gold rotor engraved with a compass rose, is visible via the transparent sapphire case back. Like all Vacheron Constantin watches, it carries the Hallmark of Geneva. It is sold with two additional straps: a sporty white textured rubber strap and a white-stitched white leather strap.
According to Forman, when she first photographed Iceland for a series of unique works of art, one of which, Fellsfjara, Iceland, is destined for Vacheron Constantin, she focused on emotions and time relations.
“My goal as an artist is to give viewers an experience of remote places they might not have the chance to visit. I believe that feeling awe for a place leads to a desire to protect it. But after experiencing that emotional surge, how, as artists, can we inspire commitment? I draw calving glaciers in frigid bays and the eroding beaches of fragile coastlines. I am one of many artists whose work is fuelled by fascination with polar regions. I’ve become increasingly fascinated by the details of melting ice and how they may help us understand how glaciers form, shift, melt, and affect us all. The ice at Fellsfjara, Iceland, that I visited in September 2021, tells the story of the past and our future.”